Search engine optimization is a way of generating organic traffic from search engines. There are many ways to achieve this objective; however, you need to understand that not all of them are safe. Different marketing companies implement various SEO tactics to boost SERPs of the websites they are working on. Although there is no definite formula for ranking a site since search engines, popularly Google, keep on changing the algorithm they use, three categories that exist include; white hat, black hat and grey hat SEO.
White hat SEO is the appropriate way of generating organic traffic and is accepted by all search engines since it offers a fair approach to all. Black hat features risky SEO ways while grey hat is a blend between the two. Although black hat SEO techniques boost a site’s SERP after a short period, most search engine companies dislike these techniques and penalize any site that is involved by either sandboxing or de-indexing it. Apart from the penalties imposed, here are some of the reasons as to why black hat SEO would not help your site.
Keyword stuffing entails filing a web page with numbers or keywords so that search engines may think that the site is relevant to a given search on the keyword. Since these keywords are not relevant to the site and most of them are not even visible to the user, the site may end up getting visits, but high bounce rates. Keyword stuffing will harm your site in the end since its poor user experience will ultimately drag it down the SERPs.
Content duplication is another popular strategy with black hat SEO that involves finding a popular keyword, writing an article that contains it a couple of times and then placing it on every page on the website. Most of these articles are hidden from the user’s eye and only the search engines are aware of their existence.
Back in time, search engines would rank such a site high since it was perceived to contain plenty of relevant information on that particular keyword. However, Google have nowadays enhanced their algorithm to rank higher sites that have different content on each page. This has proven effective in keeping websites from getting traffic illegally. If you encounter a black hat SEO expert promising to work out such a strategy, it is in your best interest to know that it would not work.
Link building is essential for any site. However, ever since the practice was introduced, most marketers have embraced a system of linking high PR sites so that their own websites may be ranked high in the process. Search engines have found a way of spotting these practices and if you engage in such, your website will be penalized. The white hat SEO way of getting backlinks entails building relationships with relevant sites and only linking back to content that is relevant to what you have on your site.
Individuals who used to buy external links from high PR sites thought that the solution to counter restrictions that Google had placed in such strategies was to include plenty of links from a mixture of high and low PR sites. Although this was effective at the start, search engines found out that some individuals were misusing it and soon they started checking the authority of the links.
Nowadays this black hat SEO strategy will not help you since when it comes to links, search engines believe that it is a matter of quality over quantity. If you have few but relevant links, your site is more likely to ranked higher than another that has many links to irrelevant content.
Doorway pages are those created with the sole purpose of taking up any entered search term in a search engine and creating a deception that the page exists. Users will then be redirected to a completely different site when they click on such links. Google has introduced new measures to curb this method and if your site uses such ways, soon enough it may be penalized or de-indexed.
Black hat SEO ways may seem lucrative in the short-run but do not attempt to use them on your site since instead of building your site’s SERPs, they will subject it to a downward spiral.
White hat SEO is the appropriate way of generating organic traffic and is accepted by all search engines since it offers a fair approach to all. Black hat features risky SEO ways while grey hat is a blend between the two. Although black hat SEO techniques boost a site’s SERP after a short period, most search engine companies dislike these techniques and penalize any site that is involved by either sandboxing or de-indexing it. Apart from the penalties imposed, here are some of the reasons as to why black hat SEO would not help your site.
Keyword Stuffing
Keyword stuffing entails filing a web page with numbers or keywords so that search engines may think that the site is relevant to a given search on the keyword. Since these keywords are not relevant to the site and most of them are not even visible to the user, the site may end up getting visits, but high bounce rates. Keyword stuffing will harm your site in the end since its poor user experience will ultimately drag it down the SERPs.
Duplicating Content
Content duplication is another popular strategy with black hat SEO that involves finding a popular keyword, writing an article that contains it a couple of times and then placing it on every page on the website. Most of these articles are hidden from the user’s eye and only the search engines are aware of their existence.
Back in time, search engines would rank such a site high since it was perceived to contain plenty of relevant information on that particular keyword. However, Google have nowadays enhanced their algorithm to rank higher sites that have different content on each page. This has proven effective in keeping websites from getting traffic illegally. If you encounter a black hat SEO expert promising to work out such a strategy, it is in your best interest to know that it would not work.
Buying external links
Link building is essential for any site. However, ever since the practice was introduced, most marketers have embraced a system of linking high PR sites so that their own websites may be ranked high in the process. Search engines have found a way of spotting these practices and if you engage in such, your website will be penalized. The white hat SEO way of getting backlinks entails building relationships with relevant sites and only linking back to content that is relevant to what you have on your site.
Including too many links
Individuals who used to buy external links from high PR sites thought that the solution to counter restrictions that Google had placed in such strategies was to include plenty of links from a mixture of high and low PR sites. Although this was effective at the start, search engines found out that some individuals were misusing it and soon they started checking the authority of the links.
Nowadays this black hat SEO strategy will not help you since when it comes to links, search engines believe that it is a matter of quality over quantity. If you have few but relevant links, your site is more likely to ranked higher than another that has many links to irrelevant content.
Doorway pages
Doorway pages are those created with the sole purpose of taking up any entered search term in a search engine and creating a deception that the page exists. Users will then be redirected to a completely different site when they click on such links. Google has introduced new measures to curb this method and if your site uses such ways, soon enough it may be penalized or de-indexed.
Black hat SEO ways may seem lucrative in the short-run but do not attempt to use them on your site since instead of building your site’s SERPs, they will subject it to a downward spiral.
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