A couple of years ago, you could get away with backlinks from a bunch of low quality or even duplicate articles plastered all over the web. With the most recent Google search algorithm updates getting a better grip on this simple, effective but unorthodox technique, website owners have to dig deeper to achieve the desired SERP rankings.
Understanding the true power of backlinking gives a more concise goal, hence better motivation to getting the job done the right way.
Eight out of every ten people engaging in backlinking are merely interested in getting better search engine reputations. By posting high quality content on high page rank (PR) blogs or websites and linking back to your own website, you not only satisfy the Google’s algorithm reputation assumption but also expose yourself to more readership. This translates to better referral traffic and a better page rank, hence a higher probability of making it to the search engine’s front pages.
To many, making it to Google’s first page is the holy grail of backlinking. The common assumption is that the front page presence gives you access to a bigger share of the internet’s traffic. Even though the rise in visitors is significant, the fact that search engines claim 47 percent of the total online traffic and referrals a reasonable 15 percent should give you a reason to think beyond SERP.
A well-placed backlink on an authority site will therefore not only impress Google bots but also direct an avalanche of referral traffic. This gives you a fall back plan in case someone else displaces you off the top search engine positions.
It is in human nature to shun the unknown and embrace familiar things. People tend to visit websites they have read multiple content from more often than lone sites with a scattered useful content. Backlinking is a reasonable way of putting your content right under the noses of your readers giving them a chance to familiarize with your style and brand in general.
Using your brand name as the anchor text for your backlinks puts your brand name on the limelight. Even though this might not be as effective as using keyword rich anchor texts to entice readers into clicking the link, the repeated exposure will finally capture their attention. The result is a visitor who genuinely wants to know what you do and will most likely become a frequent if you turn out to be good enough.
A known brand name directly translates to authority. If you are a WordPress expert posting a good deal of useful and insightful articles on relevant topics will make developers and WordPress enthusiasts know that you are an expert in that field.
With the internet full of content that is either exaggerated or fully falsified, a great deal of its users tends to go straight to a website they trust. Leaving your content lying around on high PR sites will expose your prowess and brand name, thus giving you the opportunity to capture the attention of your target readers.
If you are good enough, which you must be, you will gather a following hence more subsequent visitors regardless of whether Google shuts down or a surprisingly specific virus renders all search engines useless.
In most cases, relationships and following make us think about social media sites. While these sites take most credit, generating a one to one following with your readers gives you access to relationships that are more resourceful. With backlinking, you will be exposing yourself to new readers, people you cannot reach out to straight from your website, blog or multiple social accounts.
Moreover, the fact that you can achieve your goals by merely posting well-structured guest posts means that there is the possibility of making sales straight off your backlinking content. If you are writing about the services or goods that you sell, a reader could be convinced to make a purchase or hire you without even going through your website.
Guest blogging or submitting articles to high PR sites with the mere intention of creating backlinks leaves room for impartiality. However, bearing in mind that your articles are an ambassador, a true reflection of what you are, what you do, gives you the motivation you need to take the exercise seriously. After all, only high quality
Understanding the true power of backlinking gives a more concise goal, hence better motivation to getting the job done the right way.
Manipulating SERP and Generating Referral Traffic
Eight out of every ten people engaging in backlinking are merely interested in getting better search engine reputations. By posting high quality content on high page rank (PR) blogs or websites and linking back to your own website, you not only satisfy the Google’s algorithm reputation assumption but also expose yourself to more readership. This translates to better referral traffic and a better page rank, hence a higher probability of making it to the search engine’s front pages.
To many, making it to Google’s first page is the holy grail of backlinking. The common assumption is that the front page presence gives you access to a bigger share of the internet’s traffic. Even though the rise in visitors is significant, the fact that search engines claim 47 percent of the total online traffic and referrals a reasonable 15 percent should give you a reason to think beyond SERP.
A well-placed backlink on an authority site will therefore not only impress Google bots but also direct an avalanche of referral traffic. This gives you a fall back plan in case someone else displaces you off the top search engine positions.
Using Backlinking for Brand Building
It is in human nature to shun the unknown and embrace familiar things. People tend to visit websites they have read multiple content from more often than lone sites with a scattered useful content. Backlinking is a reasonable way of putting your content right under the noses of your readers giving them a chance to familiarize with your style and brand in general.
Using your brand name as the anchor text for your backlinks puts your brand name on the limelight. Even though this might not be as effective as using keyword rich anchor texts to entice readers into clicking the link, the repeated exposure will finally capture their attention. The result is a visitor who genuinely wants to know what you do and will most likely become a frequent if you turn out to be good enough.
Get the Authority You Deserve
A known brand name directly translates to authority. If you are a WordPress expert posting a good deal of useful and insightful articles on relevant topics will make developers and WordPress enthusiasts know that you are an expert in that field.
With the internet full of content that is either exaggerated or fully falsified, a great deal of its users tends to go straight to a website they trust. Leaving your content lying around on high PR sites will expose your prowess and brand name, thus giving you the opportunity to capture the attention of your target readers.
If you are good enough, which you must be, you will gather a following hence more subsequent visitors regardless of whether Google shuts down or a surprisingly specific virus renders all search engines useless.
Create New Relationships, or Generate Leads
In most cases, relationships and following make us think about social media sites. While these sites take most credit, generating a one to one following with your readers gives you access to relationships that are more resourceful. With backlinking, you will be exposing yourself to new readers, people you cannot reach out to straight from your website, blog or multiple social accounts.
Moreover, the fact that you can achieve your goals by merely posting well-structured guest posts means that there is the possibility of making sales straight off your backlinking content. If you are writing about the services or goods that you sell, a reader could be convinced to make a purchase or hire you without even going through your website.
Guest blogging or submitting articles to high PR sites with the mere intention of creating backlinks leaves room for impartiality. However, bearing in mind that your articles are an ambassador, a true reflection of what you are, what you do, gives you the motivation you need to take the exercise seriously. After all, only high quality
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